2026 Ford Bronco

Starting at $40,795

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Model Highlights

Exterior Styling and Rugged Utility

Navigating the changing seasons and rugged terrain around Onalaska, Wisconsin, requires an SUV built with adaptability in mind. Whether cruising along the Mississippi River, exploring nearby state parks, or trekking through heavy winter snowstorms, the 2026 Ford Bronco provides a strong mix of exterior capability, interior practicality, robust performance, and protective safety technologies.

The 2026 Ford Bronco carries its iconic, boxy silhouette into the modern era with round LED headlights, a bold front grille, and short overhangs designed to optimize approach angles. Built to handle midwestern mud, gravel, and snow, the vehicle offers removable doors and hardtop or soft-top configurations for open-air driving during warm summer months. Heavy-duty bash plates, exposed tow hooks, and high-clearance fender flares accentuate its off-road focus. Available factory options like all-terrain tires and beadlock-capable wheels provide additional traction for drivers venturing onto unpaved trails throughout the Coulee Region.

Interior Comfort and Utility

Inside the cabin, the 2026 Bronco balances functional durability with modern comfort. Available marine-grade vinyl seating and rubberized floor drain plugs make cleaning up after muddy hikes or snowy outdoor excursions straightforward. For colder months in Onalaska, heated front seats and a heated steering wheel offer welcoming warmth.

The center console features an intuitive SYNC touchscreen display equipped with wireless Apple CarPlay and Android Auto integration. Physical controls for climate and audio are rubberized for easy operation while wearing gloves. A built-in dash tracking rail allows secure mounting of smartphones, action cameras, or navigation devices during outdoor trips.

All-Terrain Performance

Powering the 2026 Ford Bronco is a choice of responsive powertrains tailored for various driving demands. The standard 2.3-liter EcoBoost turbocharged four-cylinder engine delivers reliable power for daily commutes, while an available 2.7-liter EcoBoost twin-turbo V6 provides extra capability for climbing steep bluffs or highway passing. Transmission choices include a 7-speed manual with a crawler gear or a 10-speed automatic.

Every Bronco comes equipped with an advanced 4x4 system featuring selectable G.O.A.T. Modes (Goes Over Any Type of Terrain), allowing drivers to tailor vehicle dynamics for sand, slippery conditions, mud, or rock crawling. Independent front suspension helps maintain composure on paved highways without sacrificing off-road agility.

Advanced Safety Features

Safety remains a priority whether navigating tight town streets or remote backroads. The 2026 Bronco includes the standard Ford Co-Pilot360 suite of driver-assist technologies. Pre-Collision Assist with Automatic Emergency Braking scans the road ahead to help detect vehicles or pedestrians. The Blind Spot Information System (BLIS) with Cross-Traffic Alert offers added awareness when changing lanes or backing out of parking spaces. Lane-Keeping Assistance and a 360-degree camera system with off-road spotter views help drivers navigate tricky obstacles and tight spaces with added control.

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