Over 35 New F-150's Available
View InventoryIntroducing the Ford Family
Service For Your Vehicle, Peace of Mind For You
Get the most out of your vehicle from the techs who know it best.
Sell us your car, even if you don’t buy from us.
We’re always looking for vehicles to stock our lot with. Get an easy, no obligation, online quote for your vehicle.
Start early, get approved online before you shop.
Fill out our quick credit application and we’ll work with you to find the right vehicle that you can afford.
Built for the
Road Forward
Your job has never been tougher. And we’ll be here to help you keep working. Ford Commercial Vehicles are engineered to withstand the severity of everyday on-the-job duty.
We're Here For You
Dahl Ford Onalaska always puts customers first!
Don’t take our word for it: Read our reviews and see what everyone is saying.
Great dealer, treated warmly and awesome to work with
Nice advisor, liked the courtesy ride. Thanks! Fixed my tire and let me know of issues to address in the future!
Very nice staff.
Always pleased with Randy and all the Service People.
Our Salesman Chad was very helpful and not pushy. His friendly approach made us want to buy from him.
Fast, reliable and affordable.
Randy was great
This was the 5th car we have purchased from Dahl Ford. Brian Lucey has been our salesman everytime. He is outstanding and great to work with. Will definitely by from him again!!!
Fast, friendly service every time!
Very friendly and professional staff. Especially Randy our salesman and Jake our loan officer and everyone else. The whole experience was done in a timely manner. Our questions were answered and the things that needed to be addressed were done on time as promised
Excellent service! I had a recall replaced there on my son’s car. They completed it in a timely fashion and kept me informed through the process.
I was amazed with the video and great explanation of what was going on with my vehicle.
The manager Mike went out of his way to make this a great and easy experience, it's truly appreciated.
I bought a vehicle from Tristian and he was very helpful and explained everything thoroughly. It was my first time buying a car and he made the process seamless.
Excellent customer service. Friendly and answered every question asked.
Very professional and they deliver customer service that's what it is all about
Price was very fair and the salesman was excellent!!
Great service
Thank you for all your help team Ford!
Re: service on my 2023 F150 on Monday December 30th. The service personnel at check in, including the mechanic, were polite, attentive and professional. Very pleased with the service.
Randy was super helpful super nice awesome guy! Knew every question I had and made the new car buying experience so fun!
Knowledgeable salesman who went out of his way to make us comfortable.
Kayla was great, friendly and knowledgeable!
Super quick repairing my tire while I was in town! Got me right in for repairs.
Always wonderful service! Very honest staff and not pushy
Welcome to Dahl Ford Onalaska
Onalaska's Favorite Ford Dealer!
Guaranteed Financing
We believe everyone should be able to have their own means of transportation. With that in mind, we offer guaranteed financing. We will work with you to find suitable financing terms so you can walk away with a vehicle even on limited or bad credit. We believe we offer the most comprehensive used car program in the area.
To expedite the process of financing, we offer tools on our website. Once you enter in your personal details, we will be able to evaluate which loan options we can offer you. You can see the potential rates and payment amounts for a new car you wish to finance. This will help you evaluate whether or not you are ready to buy the car of your dreams.
Our Vehicles
We specialize in Ford vehicles, both new and used. Find the latest Ford models on our lot, and speak with an expert to learn how they differ from previous Ford models. Stop by our model showroom to see some of the best vehicles we offer. The latest and greatest Fords are displayed for you to compare interiors and ask questions.
If you are interested in used vehicles, we offer a wide range of certified pre-owned vehicles. When you shop only for certified pre-owned cars, you are sure to get a deal; you pay a lower price for these vehicles, but you have a guarantee they will operate as promised. All certified pre-owned models have been inspected and refurbished by a highly trained technician who meets Ford standards.
Inventory Tools
Our website is always kept up to date with the cars we have on the lot. You can use the search tools to find a vehicle in your preferred make and model, and you can also choose whether to search for new or used inventory. So, you can have a good idea of which cars you'd like to learn more about before you even set foot on the lot. You can also call us or use our contact form to verify that the car of your choice is still available.
Express Service
We know your time is valuable. That is why we have multiple locations in the area to serve you. At each one, check out our express service options to get you in and out the door quickly. Our facilities are modern and well-stocked, and our service centers are run by experienced technicians who have basic Ford certifications up to senior master Ford-certified qualifications.
We also love to give back to our community. That's why we make charitable contributions to the La Crosse and Winona Area YMCA, Boy Scouts of America, Family and Children's Center, Boys and Girls Club, Steppin' Out in Pink, and many more organizations. We are part of the community, and we're here to serve you in any way we can.
Located in Onalaska, WI
561 Theater Road - Onalaska, WI 54650