Over 35 New F-150's Available
view inventoryIntroducing the Ford Family
Service For Your Vehicle, Peace of Mind For You
Get the most out of your vehicle from the techs who know it best.

Sell us your car, even if you don’t buy from us.
We’re always looking for vehicles to stock our lot with. Get an easy, no obligation, online quote for your vehicle.

Start early, get approved online before you shop.
Fill out our quick credit application and we’ll work with you to find the right vehicle that you can afford.
Built for the
Road Forward
Your job has never been tougher. And we’ll be here to help you keep working. Ford Commercial Vehicles are engineered to withstand the severity of everyday on-the-job duty.

We're Here For You
Dahl Ford Onalaska always puts customers first!
Don’t take our word for it: Read our reviews and see what everyone is saying.
Friendly service and great waiting area with coffee and other beverages.
Friendly knowledgeable staff. Nice building did not push
Dahl Ford Lincoln in Onalaska is a Awesome dealer to buy your next vehicle. Thanks
Our experience in purchasing a vehicle from Dahl Ford was top shelf. In addition to finding a beautiful vehicle Chad did a wonderful job in taking us thru the buying process. Chad displayed great product knowledge and answered all our questions. His service after the sale, walking us thru the operation of our vehicle, was outstanding. In addition, the preparation, cleaning and polishing of our vehicle was perfect.
Andrew Berry and Bill Beal are amazing. Thanks for your help with my new Bronco!
They get what you want and there is nobody better
I had a recall for my back up camera and Dahl got me in pretty quickly and completed the service in a timely manner. Ashly is always great with communication when I have service needs.
Efficient, friendly, knowledgeable of my recall issues. I was having issues syncing my phone and they helped fix that also. Very satisfied with the service.
I recently had an engine repair done at Dahl Automotive in Onalaska, Wisconsin, and I have to say, my experience was fantastic. I was fortunate enough to work with a service advisor Noah F. throughout the process, and he went above and beyond to make sure everything was taken care of. Not only was the engine repair complete to a high standard, but Noah also helped me work with my insurance and guided me through the claim process when I was experiencing difficulty. He kept in contact with me throughout the process via text and phone call, which made me feel reassured and informed every step of the way. Overall, I would highly recommend Dahl Automotive in Onalaska to anyone in need of automotive repairs or services. Noah F. is an exceptional advisor, and the entire team at Dahl Automotive is dedicated to providing excellent customer service. Thanks for all your help, Dahl Automotive and Noah F.!
Very helpful with our situation, went above and beyond to get us to a point we could take home a car fast.
We have had nothing but positive experiences with Dahl. They have bent over backward for us on every purchase with them. Their top priority is customer experience, and Barry is amazing!
Oil change was done in a timely manner. All personnel were polite and helpful.
I came in for an oil change. Everything was taken care of with professionalism.
The mechanics are knowledgeable. Service is done in a timely manner. Everyone is friendly and seem to enjoy working there.
I purchased my 2018 Ford edge from Ken in sales department. I had to use my extended warranty twice. The service department has went above and beyond for my service needs. Thank you jonathan for all of your help
Chad at Dahl Ford Onalaska is amazing...salesperson! He is very detailed oriented & knows everything about the vehicles on the lot. If you want a 110% support, please reach out to Chad Kaatz...he will answer any question you have. If he doesn't know it, he will get the answer. I am very satisfied with this dealership!
Chad at Dahl Ford in Onalaska is very patient & very detailed with the vehicles at the dealership! I went to other dealerships to see what I wanted to purchase & I received the best experience with Chad at Dahl Ford!
Super friendly and fast. Everything done professionally and thoroughly for my F 150. Highly recommend.
I recently purchased 2023 Ford F-150 from Dahl Automotive in Onalaska, WI. The Customer Service was outstanding. Chad Kaatz and Scott Silver were very knowledgeable; courteous; and,patient ! I do plan on a long-standing relationship with Dahl Automotive.
I have had cars serviced for 60 years of my life. Ashly Burnham at Dahl Ford is the best service advisor I have ever worked with. She took the time to explain in great detail the issues with my Ford Escape, including the time frame needed for the repair and what to expect in the future. Despite an extremely busy service area, she paid special attention to me, and got me a ride to my home and back. The level of service at Dahl is awesome; I am spoiled and will not take my vehicle anywhere else! Thank you!
Friendly, knowledgeable and helpful. Scott and Andrew were very good.
The service was great
I most highly recommend my senior sales associate Andrew Berry at Dahl Ford Lincoln! Andrew is absolutely fantastic in every regard and super knowledgeable with his experience. He answered all of my questions and took care of my needs in a prompt, efficient and courteous manner, and helped me with every aspect of the sale of my perfect dream Mustang. Thank you, Andrew, as well as a shout out to Alyssa, Chad, Brian, and special thanks to Zach in Finance for a smooth and seamless purchase transaction. Definitely a five star award to Andrew Berry and Dahl Ford of Onalaska for a wonderful sales experience. Thank you! I love my Ford Mustang.
Love coming here for oil change and tire rotation! Fast, clean service! Amazing staff and really great coffee machine!
Knowledgeable and courteous sales team.
Welcome to Dahl Ford Onalaska

Onalaska's Favorite Ford Dealer!
Guaranteed Financing
We believe everyone should be able to have their own means of transportation. With that in mind, we offer guaranteed financing. We will work with you to find suitable financing terms so you can walk away with a vehicle even on limited or bad credit. We believe we offer the most comprehensive used car program in the area.
To expedite the process of financing, we offer tools on our website. Once you enter in your personal details, we will be able to evaluate which loan options we can offer you. You can see the potential rates and payment amounts for a new car you wish to finance. This will help you evaluate whether or not you are ready to buy the car of your dreams.
Our Vehicles
We specialize in Ford vehicles, both new and used. Find the latest Ford models on our lot, and speak with an expert to learn how they differ from previous Ford models. Stop by our model showroom to see some of the best vehicles we offer. The latest and greatest Fords are displayed for you to compare interiors and ask questions.
If you are interested in used vehicles, we offer a wide range of certified pre-owned vehicles. When you shop only for certified pre-owned cars, you are sure to get a deal; you pay a lower price for these vehicles, but you have a guarantee they will operate as promised. All certified pre-owned models have been inspected and refurbished by a highly trained technician who meets Ford standards.
Inventory Tools
Our website is always kept up to date with the cars we have on the lot. You can use the search tools to find a vehicle in your preferred make and model, and you can also choose whether to search for new or used inventory. So, you can have a good idea of which cars you'd like to learn more about before you even set foot on the lot. You can also call us or use our contact form to verify that the car of your choice is still available.
Express Service
We know your time is valuable. That is why we have multiple locations in the area to serve you. At each one, check out our express service options to get you in and out the door quickly. Our facilities are modern and well-stocked, and our service centers are run by experienced technicians who have basic Ford certifications up to senior master Ford-certified qualifications.
We also love to give back to our community. That's why we make charitable contributions to the La Crosse and Winona Area YMCA, Boy Scouts of America, Family and Children's Center, Boys and Girls Club, Steppin' Out in Pink, and many more organizations. We are part of the community, and we're here to serve you in any way we can.
Located in Onalaska, WI
561 Theater Road - Onalaska, WI 54650