Over 35 New F-150's Available
View InventoryIntroducing the Ford Family
Service For Your Vehicle, Peace of Mind For You
Get the most out of your vehicle from the techs who know it best.

Sell us your car, even if you don’t buy from us.
We’re always looking for vehicles to stock our lot with. Get an easy, no obligation, online quote for your vehicle.

Start early, get approved online before you shop.
Fill out our quick credit application and we’ll work with you to find the right vehicle that you can afford.
Built for the
Road Forward
Your job has never been tougher. And we’ll be here to help you keep working. Ford Commercial Vehicles are engineered to withstand the severity of everyday on-the-job duty.

We're Here For You
Dahl Ford Onalaska always puts customers first!
Don’t take our word for it: Read our reviews and see what everyone is saying.
Had a breakdown on the way to Mayo clinic for medical couldn’t make it the rest of the way. When is a car left our car at the rental from there I was place at the airport and called Dahl the next day they. They were very quick didn’t have the part but let us know that they had fixed it temporarily so we could get home which is another 250 miles, so they were very good with us. I’d recommend them to anyone.
Ashley in service is very helpful and communicates well with the customer. Great service
Great Service! Unfortunately my car was beyond repair but they were incredibly kind and helpful about my options.
Service was excellent.
Working with someone close to home makes it easy to take my vehicle in for service. And the staff listens to the needs of the customer. Thanks to Randy and Dahl Ford.
Ashley B was fantastic to work with while my truck was in for service. I high encourage anyone that needs service on a ford, to work with Ashley. She is patient and has great communication.
I had an awesome experience with Dahl Ford, and I love my new Bronco! Randy McDaniel was my salesperson, he was great to work with.
Service is excellent, friendly staff. Noah is really helpful guy. Thanks for keeping our trucks in perfect condition and running.
Very happy with the recall repairs. They explained things that were done and overall were helpful and pleasant to deal with.
Great service once again. Noah was very helpful and friendly and they were able to get my car into the shop for same day service. They fixed what i needed to get driving again, and when I declined to have my cruise control fixed due to the cost of a brand new unit, they did not try to twist my arm into having it repaired by them and instead i was given some good advice on possibly trying to find a used unit and they even printed out the part numbers i would need. Trustworthy, excellent service. Would recommend!
Randy is a great salesman here. He took care of me ordering my 2023 King Ranch. Scott was awesome to work with on things as well! Great team in the sales room and the service area!
They were very professional, kept me informed during the time my car was in for repairs. My vehicle was done within the time I was promised, even after I added an oil change to my service request.
I was 100 percent satisfied with service from setting up appt. to picking up my car.
Wonderful service! Had the works package, happy with the service performed! Everyone I encountered was very friendly and informative about my vehicle, I appreciate that so much! Thank you for FAST FRIENDLY GREAT service.. see ya in 5000 miles!
Always helpful, knowledgeable and efficient. I won’t take my car elsewhere.
Best sales team in the area. Helpful salesmen, not pushy at all. Knowledgeable staff. Easy financing.
Convenient, friendly and knowledgeable staff, and good prices. I will be using them again for service!
Easy to get an appointment and the alignment was done quickly and efficiently. Thank you Mike Meredith!
Everyone and everything was GREAT. Was in and out in an hour.
Great customer service. Andrew was great he picked me up and I signed the paperwork///and a new car
Friendly knowledgeable staff efficient service communication great. Recommend great ideas for vehicle to last. Honesty most importantly.
I recently purchased a used vehicle from Dahl Ford. My experience was outstanding!! I worked with Barry Novinska and he made the whole process easy and not stressful whatsoever! He went above and beyond to make sure we were happy and comfortable at all times. Barry has an easiness about him that is comforting and relaxing. He has a GREAT sense of humor and knows a lot about what he is selling. I would recommend this dealership to anyone and everyone! They really go the extra mile to make you happy!!!! Thanks again Barry and the whole team at Dahl Ford! You made this an experience I will never forget. Sincerely, Marlene Beck
Dahl service is always accommodating and takes care of my vehicle on time and efficiently.
Very professional, fair price, more than fair trade. Great follow up on promices
Best used price. More than fair trade. Followed up on post sale commitment to supply missing trim piece. They have the best selection of low mileage minivans
Welcome to Dahl Ford Onalaska

Onalaska's Favorite Ford Dealer!
Guaranteed Financing
We believe everyone should be able to have their own means of transportation. With that in mind, we offer guaranteed financing. We will work with you to find suitable financing terms so you can walk away with a vehicle even on limited or bad credit. We believe we offer the most comprehensive used car program in the area.
To expedite the process of financing, we offer tools on our website. Once you enter in your personal details, we will be able to evaluate which loan options we can offer you. You can see the potential rates and payment amounts for a new car you wish to finance. This will help you evaluate whether or not you are ready to buy the car of your dreams.
Our Vehicles
We specialize in Ford vehicles, both new and used. Find the latest Ford models on our lot, and speak with an expert to learn how they differ from previous Ford models. Stop by our model showroom to see some of the best vehicles we offer. The latest and greatest Fords are displayed for you to compare interiors and ask questions.
If you are interested in used vehicles, we offer a wide range of certified pre-owned vehicles. When you shop only for certified pre-owned cars, you are sure to get a deal; you pay a lower price for these vehicles, but you have a guarantee they will operate as promised. All certified pre-owned models have been inspected and refurbished by a highly trained technician who meets Ford standards.
Inventory Tools
Our website is always kept up to date with the cars we have on the lot. You can use the search tools to find a vehicle in your preferred make and model, and you can also choose whether to search for new or used inventory. So, you can have a good idea of which cars you'd like to learn more about before you even set foot on the lot. You can also call us or use our contact form to verify that the car of your choice is still available.
Express Service
We know your time is valuable. That is why we have multiple locations in the area to serve you. At each one, check out our express service options to get you in and out the door quickly. Our facilities are modern and well-stocked, and our service centers are run by experienced technicians who have basic Ford certifications up to senior master Ford-certified qualifications.
We also love to give back to our community. That's why we make charitable contributions to the La Crosse and Winona Area YMCA, Boy Scouts of America, Family and Children's Center, Boys and Girls Club, Steppin' Out in Pink, and many more organizations. We are part of the community, and we're here to serve you in any way we can.
Located in Onalaska, WI
561 Theater Road - Onalaska, WI 54650