Over 35 New F-150's Available
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Service For Your Vehicle, Peace of Mind For You
Get the most out of your vehicle from the techs who know it best.
Sell us your car, even if you don’t buy from us.
We’re always looking for vehicles to stock our lot with. Get an easy, no obligation, online quote for your vehicle.
Start early, get approved online before you shop.
Fill out our quick credit application and we’ll work with you to find the right vehicle that you can afford.
Built for the
Road Forward
Your job has never been tougher. And we’ll be here to help you keep working. Ford Commercial Vehicles are engineered to withstand the severity of everyday on-the-job duty.
We're Here For You
Dahl Ford Onalaska always puts customers first!
Don’t take our word for it: Read our reviews and see what everyone is saying.
Great inventory and a very helpful and knowledgeable staff. Ryan coordinated our visit, Kathleen got us settled and oriented, Brian did a great job of prepping the car and answering all our questions, and Eric expedited us thru the necessary paperwork and got us on our way with the exact car we were looking for. The whole process was understandable and organized. I can see why this dealership is rated so highly. Hope to do business again with this team or send business their way.
Great service and overall experience.
Noah F. Is the man , he was incredibly helpful when I was in a vulnerable spot.
Excellent service from people at counter & those folks working on changing oil & getting rid of annoying squeak!
Great, honest service. They didn’t just try to sell, but made honest recommendations. We appreciated the video with the technician explaining and showing the recommendations to us!
Staffing at the dealership was very engaging and thorough with the purchasing process. Customer service was very adequate and courteous.
We loved the experience for once. The crew worked hard to help make a stressful time easy for us, and we are more than an hour away. Andrew is a top notch Sales Professional.
Although our truck was in a bad way. Worse than we were hoping for, Noah did a great job and explained everything to us so we could understand it. Thank you for your understanding and good job. Monte and Joan
Noah was awesome! He volunteered to stay late so I could pick up my car after work. He's definitely an asset to the team
We needed to share how pleased we have been with Taylor Chambers and the entire service department. She is a good listener, she shared with us what to expect and the time frame our service needs were to take. She communicates clearly and professionally. In an industry filled with older belly-scratchers she is quite an asset to Dahl Motors
I stumbled upon a Mach E and fell in love with it. Dahl went over an above and gave me a great deal that worked for me. I am more than happy with my purchase and will recommend Dahl to anyone.
I appreciated the level of communication and service Amish Ben provided on my Ranger. He explained exactly what the parts that needed to be replaced on my transmission are responsible for.
Excellent service, excellent staff
Prompt excellent service
Dahl Ford Quicklane has always been prompt and professional servicing my vehicles.
After being referred to Randy McDaniel by another salesman at a different dealership I couldn't be more pleasantly surprised and delighted to work with him. When he did not have the vehicle I was interested on the lot he located the vehicle at another dealership and made arrangements to get the vehicle to complete my purchase. He took all the time I needed to answer all of my questions and go over the vehicle upon purchase so I understood all of the different features. Jacob Ludwig was also awesome in completing the financing end of the deal. Will gladly recommend Dahl to anyone looking to purchase or lease a vehicle.
Great service
I had an amazing experience with Brady T. as my salesman. The Palisade is exactly what I was looking for. He went above and beyond to help me find the perfect vehicle for me!
Great customer service. Made the car purchase process simple.
Excellent service from the start. Saleman Chad K was very friendly, helpful and knowledgeable. No pressure to buy at any point during the process.
Very friendly and professional . Tristian was very helpful in getting the vehicle I wanted. Thanks
I recently bought my very first vehicle, a used 2015 Ford Edge, from Dahl Ford Onalaska. I love my car, and I thank Andrew Berry for guiding me through the purchasing process. He was extremely knowledgeable and helpful, and made my first car shopping experience less stressful. Highly recommend Dahl Ford Onalaska!
Barry was great to deal with! He made all facets of the transaction smooth and took care of any concerns we had.
Helped locate the exact vehicle I wanted from another dealership. Worked around a difficult schedule that I had for picking up the vehicle. Great communication from the salesperson. Process was streamlined and easy, follow up was excellent.
Bought an f150 from MN and had instant 4wd issues after purchase. Took it to Dahl service and they couldn’t find the issue right away because the rattling sound only happened quickly and randomly. I asked them to look into the IWE system and they found the issue right away! They didn’t charge me for diagnosis at all and were super easy to work with. Great Service Dept.
Welcome to Dahl Ford Onalaska
Onalaska's Favorite Ford Dealer!
Guaranteed Financing
We believe everyone should be able to have their own means of transportation. With that in mind, we offer guaranteed financing. We will work with you to find suitable financing terms so you can walk away with a vehicle even on limited or bad credit. We believe we offer the most comprehensive used car program in the area.
To expedite the process of financing, we offer tools on our website. Once you enter in your personal details, we will be able to evaluate which loan options we can offer you. You can see the potential rates and payment amounts for a new car you wish to finance. This will help you evaluate whether or not you are ready to buy the car of your dreams.
Our Vehicles
We specialize in Ford vehicles, both new and used. Find the latest Ford models on our lot, and speak with an expert to learn how they differ from previous Ford models. Stop by our model showroom to see some of the best vehicles we offer. The latest and greatest Fords are displayed for you to compare interiors and ask questions.
If you are interested in used vehicles, we offer a wide range of certified pre-owned vehicles. When you shop only for certified pre-owned cars, you are sure to get a deal; you pay a lower price for these vehicles, but you have a guarantee they will operate as promised. All certified pre-owned models have been inspected and refurbished by a highly trained technician who meets Ford standards.
Inventory Tools
Our website is always kept up to date with the cars we have on the lot. You can use the search tools to find a vehicle in your preferred make and model, and you can also choose whether to search for new or used inventory. So, you can have a good idea of which cars you'd like to learn more about before you even set foot on the lot. You can also call us or use our contact form to verify that the car of your choice is still available.
Express Service
We know your time is valuable. That is why we have multiple locations in the area to serve you. At each one, check out our express service options to get you in and out the door quickly. Our facilities are modern and well-stocked, and our service centers are run by experienced technicians who have basic Ford certifications up to senior master Ford-certified qualifications.
We also love to give back to our community. That's why we make charitable contributions to the La Crosse and Winona Area YMCA, Boy Scouts of America, Family and Children's Center, Boys and Girls Club, Steppin' Out in Pink, and many more organizations. We are part of the community, and we're here to serve you in any way we can.
Located in Onalaska, WI
561 Theater Road - Onalaska, WI 54650