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Dahl Ford Onalaska always puts customers first!
Don’t take our word for it: Read our reviews and see what everyone is saying.
Dahl has always been my first stop when buying a vehicle. I have known the family for years and know the passion they have for what they do. The sales team goes above and beyond each time I'm there. Thank you
From start to finish the people at Dahl were very helpful and professional, especially Chad Kaatz who went over and beyond his duties of helping me. Again, thank you all very much. # Keep the Faith
The experience was error free. Conor was attentive and professional. This was a pleasant buying experience.
Amazing dealership with great customer service. I was able fly across the US and pick up the dream truck hassle free!
Everything was fine. Taylor was very nice and new what to do. The nice part was I drove in and they were able to do it then
Always been treated great and they are honest and up front the only place I go to when it comes to my auto needs
Dahl Ford Service did good job at fixing the fuel tank that was part of the recall. They also installed my brand new side mirrors on my focus without breaking them along with the mirror blinkers. It was also nice having free coffee in their lounge.
Wonderful service! I had a great customer experience. I was informed of all the services completed. Very nice facility with very knowledgeable staff.
my experience was absolutely great I had Taylor as my saleswoman, and she was very clear explained everything clear and helped me choose the right vehicle I recommend asking for her I got the vehicle I wanted and very satisfied she went above and beyond to help me. Thanks Taylor!!!!!
I had a appointment to for a recall, oil change etc, was told that it would take 2 to 3 hours and it took less time than thought. While working on my car they found that I had needed some new filters and Ashley called me to share with me and asked if I wanted to have them replaced... Such great customer service this time....
Noah was clear about repairs and cost. He was easy to work with.
Dahl Ford Onalaska, Wisconsin makes you feel like a valued customer! They are easy to work with!
The service Manager Noah is awesome. I have had a few problems with my Ford which have been resolved to my satisfaction.
had 2 different dealings with your dealership.First was a vehicle purchase with Chad Hubert.He was polite and well concerned about a leak on the Dodge Grand Caravan my S.O. found the following day after the purchase thru him.The other was the Service Department when I had brought my Chrysler Town&Country in for a cooling system leak on 4/14/23.The mechanic found the problem and my vehicle was fixed the following Monday 4/17/23.overall experience on both was very good.
I purchased a 2023 Ford Explorer. The pricing was very fair. Randy McDaniel the sales consultant was very easy to work with. A very good communicator. Randy also contacted me a couple days after our purchase, to make sure that everything was going well with our new purchase. Both my wife and I felt very comfortable working with Randy. This could also be said about Scott Siver, Sales Manager. Scott went above and beyond to make sure we where satisfied with our purchase. Great individual. I would recommend Dahl Ford for your auto needs.
Buying at Dahl was a great experience. They answered all our questions and Chad was great to work with
Always feel that I am important as a customer, no matter what or who I am dealing with, great customer service. Car performance remains great.
Exelente service thanks
when I scheduled the appointment for the recall service I was told it would take 1.5 hours. I was in and out in less than an hour. The service technician did point out that I needed to replace a couple of filters. I was not able to do it that day but appreciate the heads up on the information.
Took care of my order for my new Ford F150 SuperCrew. Love the Area 51 color and the new accessories inside. Truck came in at least 3 weeks earlier than expected. The guys and girls at Dahl ford were very helpful and couldn't ask for any thing more.
Dahl Ford has been great to work with in purchasing our new truck. As a dealer they cannot control all the supply chain issues but they have done the best they can to make the new truck buying experience enjoyable.
The service was outstanding and the technician was very knowledgeable and was friendly and polite. Was great they were able to come right to the house and take care of my needs. Was a recall that I had misplaced and the dealership was right on top of it. Excellent job!
Was really good to deal with, made it an easy transaction. Would deal with dahls again.
Buying a new truck was very enjoyable. I was treated very well and was shown everything about how my new vehicle worked. This is the nicest vehicle I have ever owned
Prompt, efficient service with friendly professionals! Thanks. The new Quick Lane is beautiful, and being able to watch the mechanics work is so interesting--and fun!
Welcome to Dahl Ford Onalaska

Onalaska's Favorite Ford Dealer!
Guaranteed Financing
We believe everyone should be able to have their own means of transportation. With that in mind, we offer guaranteed financing. We will work with you to find suitable financing terms so you can walk away with a vehicle even on limited or bad credit. We believe we offer the most comprehensive used car program in the area.
To expedite the process of financing, we offer tools on our website. Once you enter in your personal details, we will be able to evaluate which loan options we can offer you. You can see the potential rates and payment amounts for a new car you wish to finance. This will help you evaluate whether or not you are ready to buy the car of your dreams.
Our Vehicles
We specialize in Ford vehicles, both new and used. Find the latest Ford models on our lot, and speak with an expert to learn how they differ from previous Ford models. Stop by our model showroom to see some of the best vehicles we offer. The latest and greatest Fords are displayed for you to compare interiors and ask questions.
If you are interested in used vehicles, we offer a wide range of certified pre-owned vehicles. When you shop only for certified pre-owned cars, you are sure to get a deal; you pay a lower price for these vehicles, but you have a guarantee they will operate as promised. All certified pre-owned models have been inspected and refurbished by a highly trained technician who meets Ford standards.
Inventory Tools
Our website is always kept up to date with the cars we have on the lot. You can use the search tools to find a vehicle in your preferred make and model, and you can also choose whether to search for new or used inventory. So, you can have a good idea of which cars you'd like to learn more about before you even set foot on the lot. You can also call us or use our contact form to verify that the car of your choice is still available.
Express Service
We know your time is valuable. That is why we have multiple locations in the area to serve you. At each one, check out our express service options to get you in and out the door quickly. Our facilities are modern and well-stocked, and our service centers are run by experienced technicians who have basic Ford certifications up to senior master Ford-certified qualifications.
We also love to give back to our community. That's why we make charitable contributions to the La Crosse and Winona Area YMCA, Boy Scouts of America, Family and Children's Center, Boys and Girls Club, Steppin' Out in Pink, and many more organizations. We are part of the community, and we're here to serve you in any way we can.
Located in Onalaska, WI
561 Theater Road - Onalaska, WI 54650